The SP-API (Selling Partner API) is Amazon’s official interface for secure access to seller data. GoSellerGo uses it to pull your orders, products, inventory and reports, and to perform actions such as price updates and adding products.
Roles and permissions
During connection you grant GoSellerGo permission for specific roles. Some features require extra roles:
- Orders: fetching orders and syncing status.
- Pricing: so GoPricer can access competition and price data.
- Inventory/Listings: adding products and updating stock.
- Brand Analytics: an extra brand-linked role for some market/insight reports.
If a feature returns a “not authorized / 403” error, enable the relevant role under Seller Central > App permissions and re-authorize the store.