In GoPricer you choose a strategy per SKU:
- Aggressive: Always stays just below the lowest competitor — when you want maximum visibility.
- Buy Box hunter (default): Goes below when someone else holds the Buy Box; when you hold it, gradually raises the price after a set time (staying below any competitor). Balances profit and visibility.
- Match: Never undercuts; matches the competition. To avoid price wars.
If there is no competitor, the target price is your upper limit (max). Whatever the strategy, the price always stays within the min/max band you set.