To list a new product that isn’t in the catalog, use the Create with AI wizard (Add New Products > Create with AI). Three steps:
- Brief: Describe the product, share similar ASINs/links, and add photos/video.
- Questions: The assistant fills gaps with a few short questions (you can skip them).
- Summary & save: A draft summary, price suggestion and fee breakdown; a SKU is generated automatically (you can change it). Optionally build combinations with the 2-dimension variant builder.
The chat runs in your language, while draft fields are written in the target marketplace’s language. After saving the draft, go to the Publish to Amazon screen to list it. Note: the AI looks at images but does not verify them; you confirm the required fields.