Amazon measures seller performance with specific metrics. Letting these slip can lead to listing removals or account suspension. Key ones:
- Order Defect Rate (ODR): negative feedback, A-to-z claims and chargebacks.
- Late Shipment / Cancellation Rate: ship on time and keep cancellations low.
- Policy violations: product safety, intellectual property, misleading content.
The Account Health AI tool in GoSellerGo interprets your account health notifications and summarizes possible actions. When you get a warning: identify the root cause, gather evidence, and if needed submit a clear Plan of Action (POA) to Amazon. Using Amazon Buy Shipping labels (via GoSellerGo) for on-time delivery adds extra protection.